TRAVELING
New Combines Largest Inventory of Managed Vacation Rentals
Traveling, the nation’s largest vacation rental management company with nearly 17,000 homes and condominiums in premier resort locations, has launched a new website combining detailed property information, photographs, and virtual tours with robust destination-specific guides and event calendars. The new is the ultimate vacation planning tool and premier travel resource for vacation rentals, offering superior accommodations in premier golf, ski, and beach destinations located in the continental US, Hawaii, and Canada.
“The launch of our new website is the result of more than 12 months of effort and a significant financial investment,” said Mark Fioravanti, president of Traveling. “Traveling’s customers expect more and seek out superior destination information as well as superior accommodations. Our bigger, better website is designed to be a total travel portal, showcasing both our premier destinations as well as the premium living spaces and amenities that are our properties provide.”
“Launching a major travel portal is a monumental undertaking,” says Kristina Jonathan, Director of Marketing and Internet Strategy for Traveling. “In the redesign of , we consolidated nearly 100 vacation rental and real estate websites into one seamless site. This 12-month project required close coordination of Marketing, Operations, and Technology – and the ability to handle a project from thought to finish; moving swiftly from the crafting the vision, to executing the details. Now that the site is launched, we are thrilled to see it quickly becoming a success with consumers and homeowners.”
The new site includes both an Exclusive Vacation Properties page, featuring virtual tours of Traveling’s most luxurious vacation homes in ski destinations, as well as a Real Estate portal, where vacation home buyers can shop by MLS number, destination, specific property, or attain area realtors’ contact information.
Highlights of the new site include:
+Interactive maps throughout the site and mapping capabilities to compare property locations and their vicinity to local attractions.
+Advanced search capabilities by destination, activity/sport and specific property.
+Comprehensive destination guides including information about local arts and entertainment, dining, nightlife, shopping, spa and wellness, etc.
+A personal vacation account to save favorite properties, compare those properties and e-mail them to friends and family.
+Photo slideshows and VR Tours for most properties.
+A Real Estate section where visitors can browse vacation properties for sale and sign up for daily MLS alerts.
Though several companies offer “caveat-emptor” aggregation websites for booking vacation rentals, Traveling distinguishes itself with value-added services typically associated with hotels, such as housekeeping, maintenance, and concierge assistance. Booking a vacation rental no longer involves facing unknowns regarding the quality, cleanliness, and conveniences of accommodations because Traveling specializes in hospitality, providing a hassle-free, quality experience so that guests can book with confidence.
has received increased exposure in travel publications. In September 2005, National Geographic Traveler magazine distinguished as the Best of the Web in vacation rentals. In March of 2006, Travel + Leisure magazine identified as one of its Top 28 Web sites for travel, and its sole selection for vacation rentals.
To develop the new website, Traveling partnered with award-winning Behavior Design in New York City. Behavior Design specializes in high-impact branding and interactive solutions, and has a prestigious client list that includes HBO, The Onion, and New York’s Museum of Modern Art. Traveling and Behavior Design conducted extensive user research and usability testing to help create the most fun, informative, and easy-to-use online experience in vacation rentals.
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